(The Knife Media) The news is essentially that Twitter released its Q3 report, announced it would no longer sell ads to two Russian networks, and said it had used an incorrect calculation to estimate its monthly user base. It’s also a fact that the company is not currently profitable
Beyond that, the media coverage included judgments and implications that the platform is “struggling” and entangled in “controversy,” or is untrustworthy. These opinions – presented as facts – could damage the public’s view of the company or the service it provides. Although investors may interpret some of Twitter’s report as unfavorable for the company’s outlook, the facts can stand for themselves without the media inserting its own opinion.
Here are the top 5 examples of opinionated reporting that may discredit Twitter:
5. “Twitter has been battling the perception that it’s a niche media platform…” (Bloomberg)
4. “The issue [of miscalculating the number of active users] may add to credibility problems for Twitter, which has been under pressure to weed out fake accounts and bots.” (CBS News)
3. “For years, Twitter has struggled to impress Wall Street investors with its lackluster user numbers. But it turns out Twitter’s numbers were even worse than had been reported.” The miscalculation was a “snafu” (CNN)
2. “The disclosure [that Twitter miscalculated the number of active users] could nonetheless do further harm to Twitter’s reputation as the company contends with scrutiny over its role in Russia’s efforts to meddle in the presidential election…” (The New York Times)
1. “Twitter Inc. beat sales estimates and added more monthly users, indicating signs of life at the social network that has struggled to attract new consumers and advertisers.” (Bloomberg)
Written by Leah Mottishaw and Julia Berry López
Edited by Julia Berry López and Jens Erik Gould
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Jens Erik Gould
Jens is editor-in-chief and co-developer of The Knife Media, a digital publication that presents news without bias and rates media outlets on their level of objectivity.